Mario is a Japanese multimedia franchise created by Japanese game designer Shigeru Miyamoto for video game company Nintendo, which produces and publishes its installments. Starring the titular Italian plumber Mario, it is primarily a video game franchise but has extended to other forms of media, including television series, comic books, a 1993 feature film, a 2023 animated film, and theme park attractions. The series' first installment was 1983's Mario Bros., although Mario made his first appearance in 1981's arcade game Donkey Kong and had already been featured in several games of the Donkey Kong and Game & Watch series. The Mario games have been developed by a wide variety of developers, including Nintendo, Hudson Soft, and AlphaDream. Mario games have been released almost exclusively for Nintendo's various video game consoles and handhelds, from the third generation onward.

Shigeru Miyamoto is a Japanese video game designer, producer and game director at Nintendo, where he serves as one of its representative directors as an executive since 2002. Widely regarded as one of the most accomplished and influential designers in video games, he is the creator of some of the most acclaimed and best-selling game franchises of all time, including Mario, The Legend of Zelda, Donkey Kong, Star Fox and Pikmin. More than 1 billion copies of games featuring franchises created by Miyamoto have been sold.