Markku Allan Alén is a Finnish former rally and race car driver. He drove for Fiat, Lancia, Subaru and Toyota in the World Rally Championship, and held the record for most stage wins (801) in the series, until Sébastien Loeb overtook it at the 2011 Rally Catalunya. Alén's phrase "now maximum attack" became well-known.

Lancia is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia (1881–1937) and Claudio Fogolin. It became part of Fiat in 1969.