Marvel Entertainment, LLC was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of Marvel Entertainment Group and Toy Biz. The company has been a wholly owned subsidiary of The Walt Disney Company since 2009, and was mainly known for consumer products, licensing, and comic books by Marvel Comics, as well as its early forays into films and television/streaming shows, including those within the Marvel Cinematic Universe (MCU).

Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).