Mary Georgene Wells Lawrence was an American advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. She was the first female CEO of a company listed on the New York Stock Exchange. Wells Lawrence was awarded the Lion of St. Mark for her lifetime achievements at the 2020 Cannes Lions Festival of Creativity.

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.