Masood Ahmed is a fictional character from the BBC soap opera EastEnders, played by Nitin Ganatra. The character made his first appearance in episode 3452, first broadcast in the United Kingdom on 16 October 2007. Masood was introduced as part of the Masood family, a Pakistani-Muslim family gradually introduced across 2007 as part of plans to "diversify" the serial. This marked Ganatra's first role in soap opera and he was "nervous but excited" about joining the serial. His problematic marriage to Zainab Masood, who he had previously starred alongside, served as a key storyline for the character throughout his tenure. Early storylines for the character include bankruptcy and struggling to accept his son Syed Masood's homosexuality. Wadia and Ganatra received positive reception from viewers and critics and were nominated for several awards.

Nitin Chandra Ganatra is a Kenyan-born British actor. He is known for portraying Masood Ahmed in the BBC soap opera, EastEnders (2007–2019), for which he won a British Soap Award.