Percy Robert Miller Sr., better known by his stage name Master P, is an American rapper, record producer, record executive, actor and entrepreneur. He founded the record label No Limit Records in 1991, which was relaunched into the spin-off labels New No Limit Records and No Limit Forever Records. Miller gained fame in the mid-1990s as the lead member and founder of the label's hip hop group TRU, as well as his fifth solo album Ice Cream Man (1996) and its namesake lead single. His 1997 single, "Make 'Em Say Uhh!" received platinum certification by the Recording Industry Association of America (RIAA).

No Limit Records was an American record company founded by Master P. The label's albums were distributed by Priority Records, Universal and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Romeo Miller, Fiend, Kane & Abel, and Soulja Slim. Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label.