Matoaka is a census-designated place in Mercer County, West Virginia, United States. The population was 173 at the 2020 census. It is part of the Bluefield, WV-VA micropolitan area which has a population of 100,093. This town is named for Chief Powhatan's daughter Matoaka who was better known by her nickname "Pocahontas". Matoaka became an unincorporated town when it voted to dissolve its charter in May 2018.

Mercer County is a county in Southern West Virginia on the southeastern border of the U.S. state of West Virginia. At the 2020 census, the population was 59,664. Its county seat is Princeton. The county was originally established in the State of Virginia by act of its General Assembly on March 17, 1837, using lands taken from Giles and Tazewell counties.