Maun is the fifth-largest town in Botswana. As of 2011, it had a population of 55,784. Maun is the "tourism capital" of Botswana and the administrative centre of Ngamiland district. Francistown and Maun are linked by the A3 highway. Maun is also the headquarters of numerous safari and air-charter operations who run trips into the Okavango Delta.

The North-West District or Ngamiland is one of the first-level administrative subdivisions of Botswana. For census and administrative purposes Ngamiland is subdivided into Ngamiland East, Ngamiland West and Ngamiland Delta (Okavango). It is governed by a District Commissioner, appointed by the national government, and the elected North-West District Council. The administrative centre is Maun.