Maun is the fifth-largest town in Botswana. As of 2011, it had a population of 55,784. Maun is the "tourism capital" of Botswana and the administrative centre of Ngamiland district. Francistown and Maun are linked by the A3 highway. Maun is also the headquarters of numerous safari and air-charter operations who run trips into the Okavango Delta.

Series 10 of Top Gear, a British motoring magazine and factual television programme, was broadcast in the United Kingdom on BBC Two during 2007, consisting of ten episodes that were aired between 7 October and 23 December. This series saw the props used on the programme being changed from car-based seating and a wide-screen monitor in the main set space, to wingback chairs and an old TV screen; although attributed to a fire caused by Top Gear's rival programme, it later was exposed as a publicity stunt, with the props replaced the following series. This series' highlights included the presenters crossing Botswana on a road trip, a race between a car and a fighter jet, fording amphibious cars across the English Channel, and competing in a 24-hour endurance race using home-made bio-diesel.