Max Fleischer was a Polish-American animator, inventor, film director and producer, and studio founder and owner. Born in Kraków, Poland, Fleischer immigrated to the United States where he became a pioneer in the development of the animated cartoon and served as the head of Fleischer Studios, which he co-founded with his younger brother Dave. He brought such comic characters as Koko the Clown, Betty Boop, Popeye, and Superman to the movie screen, and was responsible for several technological innovations, including the rotoscope, the "follow the bouncing ball" technique pioneered in the Ko-Ko Song Car-Tunes films, and the "stereoptical process". Film director Richard Fleischer was his son.

Animation is a filmmaking technique by which still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets (cels) to be photographed and exhibited on film. Animation has been recognized as an artistic medium, specifically within the entertainment industry. Many animations are computer animations made with computer-generated imagery (CGI). Stop motion animation, in particular claymation, has continued to exist alongside these other forms.