Mediaset S.p.A., simply known as Mediaset is an Italian mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope, which is majority-owned by Berlusconi family's Fininvest Group. Stemming from a business founded in 1987 by entrepreneur and former Italian prime minister Silvio Berlusconi, Mediaset competes primarily against the public broadcaster RAI, the privately owned La7 and Comcast's Sky Italia.