The Mercedes-Benz Group AG is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie., the world's oldest car company, and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon the acquisition of American automobile manufacturer Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group as part of a transaction that spun-off its commercial vehicle segment as an independent company, Daimler Truck.

Stuttgart is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the Stuttgarter Kessel and lies an hour from the Swabian Jura and the Black Forest. Stuttgart has a population of 632,865 as of 2022, making it the sixth largest city in Germany, while over 2.8 million people live in the city's administrative region and nearly 5.5 million people in its metropolitan area, making it the fourth largest metropolitan area in Germany. The city and metropolitan area are consistently ranked among the top 4 European metropolitan areas by GDP; Mercer listed Stuttgart as 21st on its 2015 list of cities by quality of living; innovation agency 2thinknow ranked the city 24th globally out of 442 cities in its Innovation Cities Index; and the Globalization and World Cities Research Network ranked the city as a Beta-status global city in their 2020 survey. Stuttgart was one of the host cities for the official tournaments of the 1974 and 2006 FIFA World Cups.