Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products.
Coffee mugs are a classical merchandising item employed by entities ranging from very small businesses to multinational companies like IBM, and also musical groups.
Christmas shopwindow at Selfridges department store in London with a Paddington Bear theme to mark the release of the 2014 film Paddington
Merchandising at a Walgreens in Chicago
A mug is a type of cup, a drinking vessel usually intended for hot drinks such as coffee, hot chocolate, or tea. Mugs have handles and usually hold a larger amount of fluid than other types of cups su
Merchandising
…Coffee mugs are a classical merchandising item employed by entities ranging from very small businesses to multinational companies like IBM, and also musical groups…
A mug and a cup side-by-side
A mug made on a potter's wheel in the Late Neolithic Period (c. 2500–2000 BC) in Zhengzhou, China
Ancestral Pueblo (Anasazi) mugs from SW Colorado, made between 1000 and 1280 AD. The meaning of the carving in the handles is as yet unknown, but it is probably not functional.