The Merlion is the official mascot of Singapore. It is depicted as a mythical creature with the head of a lion and the body of a fish. Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of the Government of Singapore, tasked to promote the country's tourism industry.