The Mexicana Universal is a national beauty pageant in Mexico held annually since 2018, replacing the former pageant, Nuestra Belleza México, held since 1994. Currently, the pageant is responsible for selecting the country's delegates to Miss International, Reina Hispanoamericana, Miss Charm, Nuestra Latinoamericana Universal, and Miss Orb International. The current Mexicana Universal is Melissa Flores of Michoacán, who represented Mexico at Miss Universe 2023 but was unplaced.

María de Guadalupe "Lupita" Jones Garay is a Mexican actress, model, producer and beauty queen who was crowned Miss Universe 1991. She was the first Mexican contestant to win a major international beauty pageant.