Michael Porter
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Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He
Porter in 2007
Value chain
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A value chain is a sequence of activities that an organization performs to design, produce, market, deliver, and support goods or services for customers. The concept was introduced by Michael Porter i
Michael Porter
…Superior Performance in order to explain the concept of competitive advantage and the book which later went onto become a bestseller also focuses on value chain concept. Porter introduced the concept of value chain analysis in his 1985 book, Competitive Advantage: Creating and Sustaining Superior Performance…
Michael Porter's value chain.
Merck's value chain.