The Michelin Pilot Challenge is a grand touring and touring car racing series run by the International Motor Sports Association. Originating from the Canadian Motorola Cup, the series was taken over by Grand-Am in 2001 to become the Grand-Am Cup following the demise of rival IMSA's Firehawk series of similar rules in the US. KONI became series sponsor for the start of the 2007 season when the series became known as the KONI Challenge Series, before renaming once more prior to the start of the 2009 season as the KONI Sports Car Challenge. The series name was once again changed for the 2010 season to Continental Tire Sports Car Challenge. In 2019, the series rebranded again after Michelin was selected to become the new official tire supplier of the series.

Touring car racing is a motorsport road racing competition that uses race prepared touring cars. It has both similarities to and significant differences from stock car racing, which is popular in the United States.