The term midnight movie is rooted in the practice that emerged in the 1950s of local television stations around the United States airing low-budget genre films as late-night programming, often with a host delivering ironic asides. As a cinematic phenomenon, the midnight screening of offbeat movies began in the early 1970s in a few urban centers, particularly in New York City with screenings of El Topo at the Elgin Theater, eventually spreading across the country. The screening of non-mainstream pictures at midnight was aimed at building a cult film audience, encouraging repeat viewing and social interaction in what was originally a countercultural setting.
Tod Browning's Freaks (1932) can be considered an example of the sort of (then) obscure horror film shown on late-night TV beginning in the 1950s; in the 1970s and early 1980s it was a staple of midnight screenings at theaters around the U.S.
As Elvira, Mistress of the Dark, Cassandra Peterson presented late-night movies on the Movie Macabre series.
Midnight screening from 1958 for the double-feature, Giant from the Unknown and She Demons.
David Lynch's 1977 feature debut Eraserhead found an audience through midnight screenings.
El Topo is a 1970 Mexican acid Western film written, scored, directed by and starring Alejandro Jodorowsky. Characterized by its bizarre characters and occurrences, use of maimed and dwarf performers, and heavy doses of Judeo-Christian symbolism and Eastern philosophy, the film is about El Topo—a violent, black-clad gunfighter played by Jodorowsky—and his quest for enlightenment.
Theatrical release poster