Milton Glaser was an American graphic designer, recognized for his designs, including the I Love New York logo; a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine typewriter.

I Love New York is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not.