Mini is a British automotive brand founded in Oxford in 1969, owned by German Multinational automotive company BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria, Netherlands and Germany. The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names. BMW acquired the brand in 1994 when it bought Rover Group, which owned Mini, among other brands.

Oxford is a city and non-metropolitan district in Oxfordshire, England, of which it is the county town. Founded in the 8th century, it was granted city status in 1542. The city is located at the confluence of the rivers Thames and Cherwell. It had a population of 162,100 at the 2021 census. It is 56 miles (90 km) north-west of London, 64 miles (103 km) south-east of Birmingham and 61 miles (98 km) north-east of Bristol. The city is home to the University of Oxford, the oldest university in the English-speaking world; it has buildings in every style of English architecture since late Anglo-Saxon. Oxford's industries include motor manufacturing, education, publishing, information technology and science.