The Mitsubishi Lancer (A70) is the first generation version of Mitsubishi's long-running Lancer nameplate. When introduced in 1973, it filled the gap between the Minica kei car and the considerably larger Galant. It was a replacement for the Colt 1200, last sold in 1970. Although sedan production ended in 1979, vans continued on until 1985. This Lancer also formed the basis for the Lancer Celeste sports coupé of 1975 through to 1981. These Lancers were sold under a multitude of names in different markets.

Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japanese automaker and the 19th-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned by Nissan, and included in the Renault–Nissan–Mitsubishi Alliance.