The 2012 presidential campaign of Mitt Romney officially began on June 2, 2011, when former Massachusetts governor Mitt Romney formally announced his candidacy for the Republican Party nomination for President of the United States, at an event in Stratham, New Hampshire. Having previously run in the 2008 Republican primaries, this was Romney's second campaign for the presidency.
Romney speaks with patrons at a Senate Coney Island Restaurant in Livonia, Michigan, during a campaign stop, June 9, 2011.
Mitt Romney with Paul Ryan after introducing him as his running mate for the 2012 presidential election, in Norfolk, Virginia, on August 11, 2012.
ORCA (computer system)
Videos
ORCA was a mobile-optimized web application used as a component of the "get out the vote" (GOTV) efforts for Mitt Romney's 2012 presidential campaign. It was intended to enable volunteers in polling stations around the country to report which voters had turned out, so that "missing" Republican voters and underperforming precincts could be targeted for last-minute efforts to get voters to the polls. According to Romney himself, it would provide an "unprecedented advantage" to the campaign to "ensure that every last supporter makes it to the polls."
Annotated illustration of the ORCA web application running on an iPhone
The floor of TD Garden in Boston, before the Romney campaign volunteers tried to make ORCA work on election day