Moe anthropomorphism is a form of anthropomorphism in anime, manga, and games where moe qualities are given to non-human beings, objects, concepts, or phenomena. In addition to moe features, moe anthropomorphs are also characterized by their accessories, which serve to emphasize their original forms before anthropomorphosis. The characters here, usually in a kind of cosplay, are drawn to represent an inanimate object or popular consumer product. Part of the humor of this personification comes from the personality ascribed to the character and the sheer arbitrariness of characterizing a variety of machines, objects, and even physical places as cute.

Moe , sometimes romanized as moé or moe' in English, is a Japanese word that refers to feelings of strong affection mainly towards characters in anime, manga, video games, and other media directed at the otaku market. Moe, however, has also gained usage to refer to feelings of affection towards any subject.