Moncler

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Moncler S.p.A
Società per azioni
Traded asBITMONC
FTSE MIB Component
IndustryFashion
Founded1952; 67 years ago (1952)
HeadquartersMilan, Italy
Key people
RevenueIncrease 1,420.1 million[1] (2018)
€332.4 million[1] (2018)
Number of employees
4,155 [1] (2018)
Websitemoncler.com

Moncler S.p.A is an Italian apparel and lifestyle company, most known for its down jackets and sportswear, founded in 1952 by René Ramillon and André Vincent.[3] Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France; the brand was bought by the Italian entrepreneur Remo Ruffini in 2003, who listed the company on the stock exchange in 2013.

History[edit]

Rue du Faubourg Saint-Honoré in Paris, location of Moncler's flagship store

The name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble;[4] the first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment.[5]

The first to note them and realize their potential was the French mountaineer Lionel Terray; the result saw the specialist range "Moncler pour Lionel Terray".[6]

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second highest summit by Achille Compagnoni and Lino Lacedelli.[7][8]

Moncler also accompanied the French expedition which reached the summit of Makalu in 1955[9] and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.[10]

On occasion of the Grenoble Winter Olympics in 1968,[11][12] Moncler became the official supplier of the French national downhill skiing team.[11]

In 2003, Moncler was bought out by the Italian entrepreneur Remo Ruffini, chairman and CEO, who was to introduce the strategy of the global quilted jacket.[13]

The IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share.[14] The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of more than €4 billion.[15][14][16]

In February 2018 Moncler has launched the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler’s identity that are released on monthly basis.[17][18][19]

Collections[edit]

  • Moncler: main line for men and women
  • Moncler Enfant: kidswear collection [20]
  • Moncler Grenoble: the skiwear collection made its debut in New York in 2010 during New York Fashion Week[21]
  • Moncler Gamme Rouge: Moncler's haute couture collection designed by Alessandra Facchinetti and then by Giambattista Valli. From 2008 to 2018, the collection was presented during Paris Fashion Week; the collaboration and collection have concluded with the Spring-Summer 2018 collection.[22]
  • Moncler Gamme Bleu: men’s collection designed by Thom Browne and presented at Milan Fashion Week.[23] The collaboration and collection have concluded with the Spring-Summer 2018 launch.[24]
  • Moncler O: A collaboration between Moncler and Off-White c/o Virgil Abloh (Fall-Winter 2016-17 and Spring-Summer 2017 collections)[25]
  • Moncler C: A collaboration between Moncler and British designer Craig Green (Fall-Winter 2017-18 and Spring-Summer 2018 collections)[26]

In 2018 Remo Ruffini conceived the Moncler Genius project, where designers create collections interpreting Moncler’s identity that are released on monthly basis.[17][18][19]

Collaborations[edit]

The following photographers have collaborated with Moncler for institutional campaigns:

Major shareholders[edit]

As of July 2019[35][36]
Shareholder Stake (% of ordinary shares)
Ruffini Partecipazioni S.r.l. 25.4%
Blackrock Inc. 5.0
Morgan Stanley Asia Limited 3.0
Treasury shares 2.2%
Market 64.4%

Counterfeiting[edit]

To deal with issues of counterfeiting, the company instituted an online code verification system to check purchased products.[37]

See also[edit]

References[edit]

  1. ^ a b c d e "Results 2018" (PDF). Retrieved 15 March 2019.
  2. ^ "How CEO Remo Ruffini Is Reinventing Moncler for a Faster Fashion World". Retrieved 12 October 2018.
  3. ^ "The adventures of Moncler's feathered mascot Monduck". Retrieved 31 May 2019.
  4. ^ "Moncler chief Remo Ruffini: the man behind the $1,000 puffa". Retrieved 25 March 2019.
  5. ^ "Moncler earning surpass 1 billion dollars". Retrieved 25 March 2019.
  6. ^ "How Did Remo Ruffini Turn the Humble Down Jacket into a Multibillion-Dollar Empire?". Retrieved 25 March 2019.
  7. ^ "The secret of Moncler's success". Retrieved 25 March 2019.
  8. ^ "Moncler worn on K2 expedition at auction". Retrieved 25 March 2019.
  9. ^ "The race to make the warmest winter clothes". Retrieved 25 March 2019.
  10. ^ "Moncler's Remo Ruffini: the puff daddy who made the ski jacket a style staple". Retrieved 25 March 2019.
  11. ^ a b "Moncler skiwear is put through its paces". Retrieved 25 March 2019.
  12. ^ "Peggy Fleming and the 1968 Winter Olympics". Retrieved 25 March 2019.
  13. ^ "Interview: Remo Ruffini, chairman & creative director of The Moncler Group". Retrieved 25 March 2019.
  14. ^ a b Martens, Cynthia (12 December 2013). "Moncler Prices Shares for IPO". WWD. Retrieved 12 December 2013.
  15. ^ Bray, Chad (16 December 2013). "Moncler Shares Close Up 47% in Market Debut". New York Times. Retrieved 3 January 2014.
  16. ^ "Moncler shares rise more than 40% on market debut". Retrieved 25 March 2019.
  17. ^ a b "Moncler 5 Craig Green". Retrieved 6 February 2019.
  18. ^ a b "Moncler's new collection is genius, literally". Retrieved 6 February 2019.
  19. ^ a b "There's a full-length puffer gown from Moncler for your next freezing cold black tie event". Retrieved 6 February 2019.
  20. ^ "Moncler Strengthens Partnership With UNICEF". Retrieved 4 June 2019.
  21. ^ "Moncler 3 Grenoble". Retrieved 4 June 2019.
  22. ^ "Moncler's New Strategy: 'Super 8' Group of Designers". Retrieved 11 February 2019.
  23. ^ "Moncler Gamme Bleu". Retrieved 12 February 2019.
  24. ^ "Moncler's New Strategy: 'Super 8' Group of Designers". Retrieved 12 February 2019.
  25. ^ "An Exclusive First Look at Moncler O, Off-White and Moncler's New Collaboration". Retrieved 4 June 2019.
  26. ^ "Moncler Just Made the Most Stylish Winter Clothes". Retrieved 4 June 2019.
  27. ^ "A Film About a Jacket — and a Dog". Retrieved 12 February 2019.
  28. ^ "Bruce the Great: Woof!". Retrieved 12 February 2019.
  29. ^ "How Wall Street Puffed Up Sales of $800 Down Parkas". Retrieved 12 February 2019.
  30. ^ "Moncler Gamme Rouge Fall Winter 2014.15 by Steven Meisel". Retrieved 15 March 2019.
  31. ^ "Liu Bolin 'Disappears' in an Iceberg for Moncler Fall Ads". Retrieved 23 July 2019.
  32. ^ "L'arte mimetica negli scatti di Liu Bolin a Roma". Retrieved 23 July 2019.
  33. ^ "Moncler Taps 19 Talents for its Fall 2018 Ad Campaign". Retrieved 12 February 2019.
  34. ^ "The Will Smith and Moncler hook-up is genius". Retrieved 23 July 2019.
  35. ^ "Consob". Retrieved 23 July 2019.
  36. ^ "Shareholding". Retrieved 23 July 2019.
  37. ^ "Moncler". Moncler. 23 December 2015. Retrieved 7 July 2016.

External links[edit]