Monteverde is the twelfth canton of the Puntarenas province of Costa Rica, located in the Cordillera de Tilarán. Roughly a four-hour drive from the Central Valley, Monteverde is one of the country's major ecotourism destinations, with the Reserva Biológica Bosque Nuboso Monteverde being the largest, in addition to several other natural attractions which draw considerable numbers of tourists and naturalists, both from Costa Rica and abroad.

Tourism in Costa Rica has been one of the fastest growing economic sectors of the country and by 1995 became the largest foreign exchange earner. Since 1999, tourism has earned more foreign exchange than bananas, pineapples and coffee exports combined. The tourism boom began in 1987, with the number of visitors up from 329,000 in 1988, through 1.03 million in 1999, over 2 million in 2008, to a historical record of 2.66 million foreign visitors in 2015. In 2012, tourism contributed with 12.5% of the country's GDP and it was responsible for 11.7% of direct and indirect employment. In 2009, tourism attracted 17% of foreign direct investment inflows, and 13% in average between 2000 and 2009. In 2010, the tourism industry was responsible for 21.2% of foreign exchange generated by all exports. According to a 2007 report by ECLAC, tourism contributed to a reduction in poverty of 3% in the country.