Montferrat is a historical region of Piedmont, in northern Italy. It comprises roughly the modern provinces of Alessandria and Asti. Montferrat is one of the most important wine districts of Italy. It also has a strong literary tradition, including the 18th century Asti-born poet and dramatist Vittorio Alfieri and the Alessandrian Umberto Eco.

Piedmont, located in northwest Italy, is one of the 20 regions of Italy. It borders the Liguria region to the south, the Lombardy and Emilia-Romagna regions to the east, and the Aosta Valley region to the northwest.