The George R. Moscone Convention Center, popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California, United States. The complex consists of three main halls spread out across three blocks and 87 acres (35 ha) in the South of Market neighborhood. The convention center originally opened in 1981. It is named after former San Francisco mayor George Moscone, who was assassinated in November 1978.

South of Market (SoMa) is a neighborhood in San Francisco, California, situated just south of Market Street. It contains several sub-neighborhoods including South Beach, Yerba Buena, and Rincon Hill.