The Motorola MicroTAC is a cellular phone first manufactured as an analog version in 1989. GSM-compatible and TDMA/Dual-Mode versions were introduced in 1994. The MicroTAC introduced a new "flip" design, where the "mouthpiece" folded over the keypad, although on later production the "mouthpiece" was actually located in the base of the phone, along with the ringer. This set the standard and became the model for modern flip phones today. Its predecessor was the much larger Motorola DynaTAC and it was succeeded by the Motorola StarTAC in 1996. "TAC" was an abbreviation of "Total Area Coverage" in all three models.

Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded in 1928 as Galvin Manufacturing Corporation by brothers Paul and Joseph Galvin. The company changed its name to Motorola in 1947. After having lost $4.3 billion from 2007 to 2009, Motorola was split into two independent public companies, Motorola Mobility and Motorola Solutions, on January 4, 2011. The reorganization was structured with Motorola Solutions legally succeeding Motorola, Inc., and Motorola Mobility being spun off.