Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Mountain Dew
A 1950s Mountain Dew advertisement sign in Tonto, Arizona, showing the cartoon character "Willie the Hillbilly"
Two sides of an early Mountain Dew bottle using the "Hillbilly" design. These returnable bottles could be found in stores and vending machines until the late 1980s.
DEWmocracy 1: People's Dew (2008) flavor finalists: Revolution, Voltage, and Supernova
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Global headquarters building from the Donald M. Kendall Sculpture Gardens in Harrison, New York, in the hamlet of Purchase
Billboard of Pepsi-Cola in Venezuela (ES)