Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, but with a bitter aftertaste. It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
A group of friends from Allentown, Pennsylvania, celebrating Independence Day in 1913 with a case of Moxie
A can of Moxie from 2018
Moxie Horsemobile. This one was built on a LaSalle sedan. It is on display at Clark's Trading Post in Lincoln, New Hampshire.
The original Moxie logo featuring the "Moxie Man" on the label of a derivative product
Augustin Thompson was a physician, businessman and philanthropist who created the Moxie soft drink and the company that manufactured it.
Moxie can.
Gravestone of Dr. Thompson in Lowell Cemetery