Mrkojevići is a historical ethno-local community and region in southwestern Montenegro, located between the towns of Bar and Ulcinj. The region borders Krajina to the east. The Mrkojevići form a distinct ethno-geographical group with their own dialect of the Serbo-Croatian language, while also exhibiting a degree of bilingualism in Albanian. Their customs are distinct from their neighbouring Slavic and Albanian communities, but they also show influence and contacts with them. In the 400-year Ottoman period, the Mrkojevići converted to Islam, which forms an important aspect of their cultural identity.

Bar is a coastal town and seaport in southern Montenegro. It is the capital of the Bar Municipality and a center for tourism. According to the 2023 census, the city proper had 15,868 inhabitants, while the total population of Bar Municipality was 46,171.