Muscle Beach is the birthplace of the United States physical fitness boom, which started in 1934 with predominantly gymnastics activities on the south side of the Santa Monica Pier. Muscle Beach Venic
Original Muscle Beach next to the Santa Monica Pier
Josef Weider was a Canadian publisher and entrepreneur who co-founded the International Federation of BodyBuilders alongside his brother Ben Weider. He was also the creator of Mr. Olympia, Ms. Olympia
Muscle Beach
…Physical culture Joe Weider, bodybuilder Max Yavno, photographer…
Joe Weider
Sign at Venice Beach commemorating Joe Weider's donation.