Musikhjälpen is a Swedish televised benefit performance radio show marathon. The annually recurring show is a charity fundraiser for a chosen cause, the cause is changed each year. Three radio hosts or television personalities are locked inside a glass building for 144 hours. Each presenter acts as a host for eight hours respectively, totaling three shifts per day. It is broadcast in December, during one week, with dates varying each year.
Musikhjälpen-house in Malmö 2008
Musikhjälpen-house in Gothenburg 2009
Gina Dirawi in the Musikhjälpen house in 2011
Musikhjälpen-house at Gustaf Adolfs Torg in Gothenburg 2011
Serious Request is a family of annual multi-day, multimedia fundraising events for International Red Cross initiatives, typically hosted by radio stations in the week before Christmas. The project was begun in 2004 by Dutch public pop music radio station 3FM. Serious Request projects have since been adopted in Belgium, Switzerland, Sweden, Kenya, South Korea, Austria, Latvia and Portugal.
Logo of Radio 3FM's Serious Request (2004–2013)
Glass house with DJs inside and spectators outside (Breda, 2008)
DJ Giel Beelen, co-creator of Serious Request, occupied the Glass House eight times through 2014
DJ Gerard Ekdom entered the house in 2005 — like Beelen, he returned another seven times.