Mutual Broadcasting System
The Mutual Broadcasting System was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. radio drama, Mutual was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow. For many years, it was a national broadcaster for Major League Baseball, the National Football League, and Notre Dame Fighting Irish football. From the mid-1930s and until the retirement of the network in 1999, Mutual ran a highly respected news service accompanied by a variety of popular commentary shows. In the late 1970s, Mutual pioneered the nationwide late night call-in talk radio program, introducing the country to Larry King and later, Jim Bohannon.
Lum and Abner, the latter of whom is seen in this advertisement reaching for a can of Horlick's. The malted milk maker sponsored the show during its entire run on Mutual. It left Mutual for NBC Blue after August 1935.
Orson Welles as The Shadow. A predecessor in the role delivered the show's intro, with its famous catchphrase, "Who knows what evil lurks in the hearts of men? The Shadow knows ...." According to historian Frank Brady, Welles's "voice as the 'invisible' Shadow was perfect." The intro, however, also called for a sinister chuckle; Welles's effort "seemed more an adolescent giggle than a terrifying threat."
Mutual featured a variety of political voices, but none for so long as that of conservative commentator Fulton Lewis Jr. Many later pundits "copied his style—mocking, ridiculing, full of denials, full of sweeping generalizations, and full of inside-dopesterism." WKIC was Mutual's affiliate in Hazard, Kentucky.
Logo for KFRC, the Mutual station in San Francisco, owned by the Don Lee Broadcasting System
The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture.
Clayton Moore as the Lone Ranger
Cover of The Lone Ranger#1 (Jan–Feb 1948), the first comic book version of the character published by Dell Comics. Art by Mo Gollub