My Bloody Valentine are an Irish-English alternative rock band formed in Dublin in 1983 and consisting since 1987 of founding members Kevin Shields and Colm Ó Cíosóig, with Bilinda Butcher and Debbie Googe (bass). Often cited as a pioneering act in the shoegaze genre, their sound is characterized by dissonant guitar textures, subdued and androgynous vocals, and unorthodox production techniques.

Alternative rock is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s with the likes of the grunge, shoegaze, and Britpop subgenres in the United States and United Kingdom, respectively. During this period, many record labels were looking for "alternatives", as many corporate rock, hard rock, and glam metal acts from the 1980s were beginning to grow stale throughout the music industry. The emergence of Generation X as a cultural force in the 1990s also contributed greatly to the rise of alternative rock.