My Coke Rewards
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My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be e
Coca-Cola bottle caps that were eligible for My Coke Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points each.
Pepsi Stuff
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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets,
My Coke Rewards
…that there was no guarantee expressed or intended that a given prize would either continue to be offered or continue to be offered at the same price. Pepsi Stuff — similar program operated by PepsiCo Official website (Archive) (United States…
1940s, '50s and '60s versions of the cans
For the bottles Pepsi would provide a code under the bottle cap while for cans the code was printed on the inside of the packaging box in which it was shipped
Pepsi re-released the 1998–2008 logo for the 2018 promotion. The 2018 cans and bottles have Britney Spears insignia
During the 2018 promotion, Pepsi re-released several logos with famous musicians who were featured in their prior ad campaigns, including Ray Charles on a 1990s-style can similar to this one