Myrsine is a genus of flowering plants in the family Primulaceae. It was formerly placed in the family Myrsinaceae before this was merged into the Primulaceae. It is found nearly worldwide, primarily in tropical and subtropical areas. It contains over 280 species, including several notable radiations, such as the matipo of New Zealand and the kōlea of Hawaiʻi. In the United States, members of this genus are known as colicwood. Some species, especially M. africana, are grown as ornamental shrubs.

The Primulaceae, commonly known as the primrose family, are a family of herbaceous and woody flowering plants including some favourite garden plants and wildflowers. Most are perennial though some species, such as scarlet pimpernel, are annuals.