Nathaniel Kellogg "N.K." Fairbank (1829–1903) was a Chicago industrialist whose company, the N.K. Fairbank Co., manufactured soap as well as animal and baking products in conjunction with the major meat packing houses of northern Illinois. The company had factories in Chicago, St. Louis, Montreal and Louisiana and had international offices in the United Kingdom and Germany. Gold Dust Washing Powder, was one of the most successful cleansing product lines in twentieth century North America. Another original Fairbank creation, Fairy Soap, was purchased by Procter & Gamble and remains one of the best-known European household brands.
Trade card for the Fairbank Canning Co, featuring an interpretation of Aesop's fable of The Frog and the Ox
Fairbank's grave at Graceland Cemetery
Fairbank's Gold Dust washing products was a line of all-purpose cleaning agents researched and developed by the N. K. Fairbank Manufacturing Company. First introduced to the American consumer in 1889, Gold Dust Washing Powder became a success due in large part to its low selling price and bright, eye-catching packaging. The most easily recognized members of the soap line were Gold Dust Washing Powder and Gold Dust Scouring Soap. They were marketed in boxes and containers prominently featuring the brand's well known trademark, the Gold Dust Twins. "Let the Twins Do Your Work" was the product's long lasting and ubiquitous slogan.
Early Gold Dust Washing Powder product box
Gold Dust advertising on smoke stacks circa 1900
Ad from 1915 for Gold Dust, depicting the twins, Goldie and Dusty, doing the dishes perched on top of a box of the product