The NBA on CBS is the branding that is used for weekly broadcasts of National Basketball Association (NBA) games produced by CBS Sports, the sports division of the CBS television network in the United States. CBS aired NBA games from the 1973–74 NBA season until the 1989–90 NBA season.
1983–1989 title card
The NBA on NBC is the branding used for presentations of National Basketball Association (NBA) games produced by the NBC television network in the United States. NBC held broadcast rights from 1954 to 1962 and again from 1990 to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s. Although the main NBC network no longer airs NBA broadcasts, NBA games currently air on the NBC Sports Regional Networks in the form of game telecasts that air on a regional basis, featuring local NBA teams that each of the regional networks have respective broadcast rights to air in their designated market.
NBA on NBC logo used from 2000 to 2002
NBA on NBC logo used from 1990 to 2000.