The NBC chimes are a sequence of three tones played on National Broadcasting Company (NBC) broadcasts. Originally developed in 1927 as seven notes, they were standardized to the current three-note version by the early 1930s, and possibly as early as 1929. The chimes were originally employed as an audible programming cue, used to alert network control engineers and the announcers at NBC's radio network affiliates. They soon became associated with NBC programming in general, and are an early example of an "interval signal" used to help establish a broadcaster's identity with its audience.
Although NBC normally used four-bar Deagan Company chimes, WMAQ in Chicago used a xylophone to play the notes (c. 1930)
In 1938, NBC reached an agreement with the Baltimore and Ohio Railroad for B&O to use NBC's tones to summon rail passengers for meals.
Phillips Carlin was a radio broadcaster, a radio executive, and later, a television executive.
Phillips Carlin at the microphone, circa 1924