NCTA, formerly known as the National Cable & Telecommunications Association (NCTA), is a trade association representing the broadband and cable television industries in the United States. As of 2011, NCTA represented more than 90% of the U.S. cable market, over 200 cable networks, and various equipment suppliers and service providers to the cable industry.

Cable television first became available in the United States in 1948. By 1989, 53 million U.S. households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. Most cable viewers in the U.S. reside in the suburbs and tend to be middle class; cable television is less common in low income, urban, and rural areas.