Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
The main indoor arena in Salt Lake City was known as the Delta Center from 1991 to 2006. In 2023, Delta Air Lines re-bought the naming rights.
The arena in Salt Lake City pictured in 2006, a temporary banner covering the previous branding
Citizens Bank Park baseball stadium in Philadelphia; naming rights were purchased by Citizens Financial Group in 2003 for 20 years at $95 million.
Scoreboard in Gillette Stadium, near Boston, in 2007 with multiple sponsor logos visible
Scotiabank Arena, formerly known as Air Canada Centre (ACC), is a multi-purposed arena located on Bay Street in Downtown Toronto, Ontario, Canada. It is the home of the Toronto Raptors of the National Basketball Association (NBA) and the Toronto Maple Leafs of the National Hockey League (NHL). In addition, the minor league Toronto Marlies of the American Hockey League (AHL) and the Raptors 905 of the NBA G League play occasional games at the arena. The arena was previously home to the Toronto Phantoms of the Arena Football League (AFL) and the Toronto Rock of the National Lacrosse League. Scotiabank Arena also hosts other events, such as concerts, political conventions and video game competitions.
Scotiabank Arena in 2018
The Railway Lands between the Toronto waterfront and Front Street, c. 1919 the stadium site being in the centre area of this photo
The original Toronto Postal delivery building, pictured in 1944.
The arena retains the eastern and southern walls of the original postal structure built, through a process of facadism.
