Napier is a city on the eastern coast of the North Island of New Zealand and the seat of the Hawke's Bay region. It is a beachside city with a seaport, known for its sunny climate, esplanade lined with Norfolk pines, and extensive Art Deco architecture. Napier is sometimes referred to as the "Nice of the Pacific", although that is largely outdated and a more common nickname is 'The Art Deco Capital of the world'.

The Hawke's Bay wine region is New Zealand's oldest and second-largest wine-production region, on the east coast of the North Island. Production reached 41,000 tonnes in 2018 from 4,681 hectares of planted vines, representing 10.2% of total national production. Some of the oldest wineries still operating in New Zealand, including Te Mata Estate, Church Road, and Mission Estate, were established in the Hawke's Bay area in the late 19th century. Despite this, it was only established as a geographical indication (GI) in 2018. The GI protects any wine produced within the boundaries of the entire Hawke's Bay Region, but in practice the vineyards are chiefly concentrated in the plains and low hills surrounding the cities of Napier and Hastings.