Narciso Ibáñez Serrador, also known as Chicho Ibáñez Serrador or by the pen name Luis Peñafiel, was a Spanish television, film and theater director, actor and screenwriter. He received many accolades throughout his career including the Lifetime Achievement Award presented by the Spanish Television Academy in 2002, the National Television Award presented by the Spanish Ministry of Culture in 2010 and the Honorary Goya Award presented by the Spanish Film Academy in 2018.

The National Television Award is one of Spain's annual National Awards awarded by the Ministry of Culture. Established in 2009, it recognizes and rewards the work of the entirety of an individual's professional life, or outstanding contributions in the television field. It is endowed with a monetary prize of 30,000 euros.