Narok is a town west of Nairobi that supports Kenya's economy in south-west of the country, along the Great Rift Valley. Narok is the district capital of the Narok County and stands as the major centre of commerce in the district. Narok has a population of around 120,000 people, mostly Maasai. The elevation of Narok is 1827 metres in altitude.

The Great Rift Valley is part of an intra-continental ridge system that runs through Kenya from north to south. It is part of the Gregory Rift, the eastern branch of the East African Rift, which starts in Tanzania to the south and continues northward into Ethiopia. It was formed on the "Kenyan Dome" a geographical upwelling created by the interactions of three major tectonics: the Arabian, Nubian, and Somalian plates. In the past, it was seen as part of a "Great Rift Valley" that ran from Madagascar to Syria. Most of the valley falls within the former Rift Valley Province.