The National Association of Intercollegiate Athletics (NAIA) established in 1940, is a college athletics association for colleges and universities in North America. Most colleges and universities in the NAIA offer athletic scholarships to their student athletes. $1.3 billion in athletic scholarship financial aid is awarded to student athletes annually. For the 2023–24 season, it had 241 member institutions, of which two are in British Columbia, one in the U.S. Virgin Islands, and the rest in the continental United States, with over 83,000 student-athletes participating. The NAIA, whose headquarters is in Kansas City, Missouri, sponsors 28 national championships. CBS Sports Network, formerly called CSTV, serves as the national media outlet for the NAIA. In 2014, ESPNU began carrying the NAIA Football National Championship.

College sports or college athletics encompasses non-professional, collegiate and university-level competitive sports and games.