Noor Neelofa Mohd Noor is a Malaysian actress, television presenter, commercial model and entrepreneur. She rose to fame when participated in a drama queen competition, Dewi Remaja, winning the Dewi Remaja 2009/10 title organised by the Malaysian teen magazine, Remaja. She received her Bachelor International Trade and Marketing education at Sunway University College. Neelofa was named amongst 'Forbes 30 Under 30 Asia' in 2017. Beyond her entertainment career, she has been involved in multiple business ventures and launched Naelofar Hijab.

Pasir Mas is a town in Pasir Mas District, in north-western Kelantan, Malaysia.