The Nendoroid series is a brand of plastic figures created by the Japanese Good Smile Company since 2006. They typically depict characters from anime, manga or video games and are designed with a large head and smaller body to give them a cute appearance. Their faces and other body parts are exchangeable, giving them a range of different expressions and poses. The Nendoroid brand spans a variety of different products: the original 10 cm figures, smaller Nendoroid Petite figures, additional display tools known as the Nendoroid More series as well as plushies and play sets. Several video games have also been released based on Nendoroid designs.

Good Smile Company, Inc. is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or video games that are currently popular in Japan, China and the United States, although the company also produces products based on other media properties such as the voice synthesizer software Vocaloid, VTubers and various western franchises such as Marvel Cinematic Universe and Masters of the Universe.