Neologism
…Snowmageddon" (2009), the Russian parody "Monstration" (c. 2004), Santorum (c. 2003). Neologisms spread mainly through their exposure in mass media. The genericizing of brand names, such as "coke" for Coca-Cola (or any cola, or any soda in some parts of the United States), "Kleenex" for any brand of facial tissue…