In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show. While they are used worldwide, neon signs were popular in the United States from about the 1920s to 1950s. The installations in Times Square, many originally designed by Douglas Leigh, were famed, and there were nearly 2,000 small shops producing neon signs by 1940. In addition to signage, neon lighting is used frequently by artists and architects, and in plasma display panels and televisions. The signage industry has declined in the past several decades, and cities are now concerned with preserving and restoring their antique neon signs.

Douglas Leigh was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, or electric billboards. Leigh also designed the colored lighting scheme for the Empire State Building.